He totally makes sense - and he's from ikea living room ideas no less. It's refreshing to ear someone tell the truth even though it may bite the hand that feeds them. But it's depressing watching the pundits on The Exchange (albeit a show about profits) failing to wrap there heads around this.We just don't need endless stuff, and the fact that this is seen as a provocative comment reveals what kind of unsustainable, material-focused system we live in today.